Analytics · Shared layer of CMS and Marketplace
Facts instead of promises
The shared analytics layer of the CMS and the Marketplace: confirmed plays from players, plan vs. fact, reports per campaign, screen and venue. Audience estimates are never mixed with confirmed plays.
Planned plays
12 096
Confirmed
12,031
99.5 %
Reach · frequency
310 400 · 2.4
QR visits
418
What we show
Proof of play
A log of every play from the player: screen, time, creative, duration. The player reports even after a connection loss.
Plan vs. fact
Planned plays against confirmed ones — per campaign, day and screen. Gaps are visible at once.
Campaign and screen reports
A campaign report for the advertiser and a per-screen and per-venue report for the owner. CSV export.
Device availability
Online and offline per device is already visible in the CMS; summary availability and ad-load statistics are in development.
Financial reports
Orders, accruals, payments, commissions and debts from the append-only ledger. Invoices and payouts work; summary reports and PDF/Excel export are in development.
Audience estimate
Modelled footfall, reach and frequency from open data: population, venues, roads, weather. Labelled “uncalibrated model” and kept apart from facts.
Status against the running system. “In development” and “Planned” are not available today.
Report
A report where every figure can be checked
Confirmed plays by day against the plan. Modelled audience on a separate line, labelled.
- Confirmed by the device
- Plan vs. fact
- CSV export; PDF and Excel in development
How a figure is born
01
Collect
Players and devices send play and status events. Venues are described in one model.
02
Reconcile
Every event is matched to the plan, the schedule and the order.
03
Show
Reports for the advertiser, the owner and the platform — from one set of facts.
Works together with
Get started
We'll show the platform on your screens and your tasks
Tell us what you have: a screen network, campaigns or a partnership. We'll prepare a demo for your situation.
What happens next
- 1
We reply within one business day and clarify the task
- 2
We run a 30-minute demo for your situation
- 3
We connect a test screen or the first campaign