The digital out-of-home platform
From screen
to report.
Screen network management, selling and buying airtime, proof of play and settlements — in one system.
One platform to manage, sell and analyse digital advertising
Three products on one core. Organisations, screens, orders, plays and money are the same data everywhere, entered once.
Interface example, fictional data
Screen management
Organisations, venues and screens, Android players, playlists and schedules, device monitoring, offline operation.
- Map and screen statuses
- Playlists and schedules
- Android player
- Roles and audit log
Organisations, venues and screens, Android players, playlists and schedules, device monitoring, offline operation.
- Map and screen statuses
- Playlists and schedules
- Android player
- Roles and audit log
Screen catalogue with prices, cost calculator, one order across many screens, moderation and hand-off of the campaign into the CMS schedule.
- Pick screens on the map
- Price before confirmation
- One order
- Advertiser and operator cabinets
Proof of play from players, plan vs. fact, reports per campaign, screen and venue. Audience estimates are shown separately and marked as a model.
- Proof of play
- Planned vs. confirmed plays
- Campaign and screen reports
- Audience estimate — model
Next stage
Programmatic DOOH
PlannedAutomated buying and selling of digital out-of-home advertising. SSP and DSP are combined into one direction. Development starts once demand and specific external integrations are confirmed.
SSP
Connecting ad inventory to external DSPs and other demand sources.
DSP
Programmatic buying, optimisation of campaigns, bids and budgets.
One cycle. No gaps.
Every step of out-of-home lives in DOOHMETR as a connected event: the screen knows about the campaign, the campaign knows about the plays, and the plays know about the money.
01
Inventory
Screens, venues and devices join the network: geometry, operating hours, online status — all on one map.
02
Campaign
An advertiser or agency picks screens, period and frequency, uploads creatives and gets the price instantly.
03
Moderation
The screen owner approves content. Priority, reservation and restriction rules apply automatically.
04
On air
The player receives the schedule, plays creatives and logs every play — if the connection drops, it reports later.
05
Proof
Every play is reconciled against the plan. The advertiser's report is built from facts, not promises.
06
Money
Invoices, commissions, owner payouts and adjustments — in an append-only ledger that always balances.
Interface
A workplace, not a showcase
DOOHMETR workspaces are designed for daily operations: tables, map, statuses and actions one click away.
Dushanbe Mall · 01
Indoor · 1920×1080
Screen map
Statuses, filters and screen selection on one map.
Three sides of one market
A network under control and new revenue from the same screens
DOOHMETR replaces scattered CMSs, spreadsheets and chats with one system: you see every screen, every creative and every somoni of revenue. The marketplace brings demand that used to pass you by.
- Screens, devices and playlists in one cabinet
- Direct sales and the marketplace
- Payouts and invoices without manual reconciliation
For property owners
Your property can earn extra advertising income
HEXARIX offers commercial property owners three forms of cooperation. We install and maintain advertising screens, manage content and bring advertisers.
Built as a system, not a set of tools
Screens, campaigns, plays and money live in one data model. That is why the report, the invoice and the payout agree without manual reconciliation.
A play exists if the device confirmed it
The player reports every playback. The advertiser report is built from the play log, not from the schedule.
Money is computed from the same data as the report
Invoices, commissions and owner payouts derive from confirmed plays. The ledger is append-only: adjustments only, with history.
Screen networks never see each other
Owner isolation is enforced at the database level, not only in the interface. The owner sees their network, the advertiser their campaigns.
The network is run from the workspace
Every device’s status, player version, brightness and commands, without a site visit. The schedule publishes to all screens at once.
Role-based permissions and an audit log
Agents, finance, moderators, each with their own permissions. Who changed what, and when, is visible in the organisation log.
Sign-in on open standards
Single sign-on over OpenID Connect, two-factor protection and session management, on our own identity server.
Get started
We'll show the platform on your screens and your tasks
Tell us what you have: a screen network, campaigns or a partnership. We'll prepare a demo for your situation.
What happens next
- 1
We reply within one business day and clarify the task
- 2
We run a 30-minute demo for your situation
- 3
We connect a test screen or the first campaign